Why can’t I see the full referring URL but only the root domain?

If you have implemented the tracking code correctly, most of the time, you will be able to see the full referring URL.

There are cases though where the full URL is just not available, and you will see only the root domain.

This can happen for a number of reasons, for example:

  1. Your website was mentioned on a dynamic homepage of a site that updates its content often. Your website might have been there a few hours ago, but then it is gone. Think like the homepage of a news magazine.

  2. Your website was mentioned in a login-protected page or app. For example, say that someone pastes your site in a WhatsApp or Skype conversation with a friend. You will still see that there is traffic coming from there, however, you won’t be able to see exactly where from because it is private. The same might apply if you are mentioned in a CRM, in a Newsletter, or in a Private Bookmark app.

  3. The mentioning site simply doesn’t allow you to track referrer URLs. This is a common issue with Social Networks like Facebook, Twitter, Reddit, and Instagram.

Do you need help understanding why you can’t see the full referring URL of a specific mention? Reach out to us via chat and we will explain why.

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