Same depth of monitoring.
Wider
brand intelligence.
Brand24 is excellent at social listening. Mentioned matches it on mention tracking and adds backlinks, AI visibility, search rankings, and content gap analysis — at a lower price point.
The Competitor
Brand24 is a strong social listening tool
Founded in Poland in 2011, Brand24 has built a reputation as an accessible, well-priced social listening platform. With over 4,000 customers including notable brands like Samsung and Stanford University, it monitors 25 million online sources with AI-powered analytics.
Monitors social media, news, blogs, forums, podcasts, and review sites
AI-powered sentiment analysis and topic detection
Influencer identification and reach analytics
AI Brand Assistant for conversational insights about your data
Where it falls short for complete brand intelligence
No backlink monitoring
Brand24 tracks mentions and conversations, but doesn't monitor your backlink profile. Knowing who links to you and how your link profile changes is a separate data stream entirely.
No AI visibility tracking
ChatGPT and Google AI Overviews are increasingly how people discover brands. Brand24 monitors traditional web conversations but not AI-generated answers.
No search ranking data
Which keywords does your site rank for? Where are you gaining or losing positions? Brand24 doesn't cover organic search visibility.
No content gap analysis
Understanding where competitors outrank you requires a different data set. Brand24 doesn't identify keyword opportunities or content gaps.
Pricing starts at $79/month
The Individual plan starts at $79/month (annual billing) for just 3 keywords and 2,000 mentions. The Team plan at $149/month adds more sources and capacity. No free tier available.
Mention limits per plan
Each plan caps how many mentions are tracked per month (2,000 to 100,000). Exceed the limit and you'll need to upgrade. Mentioned doesn't impose per-mention limits.
The Real Difference
Social listening is one dimension
Brand24 excels at answering "what are people saying about us?" That's a critical question, and they answer it well across a wide range of social platforms, news sources, and review sites.
But a brand's health isn't measured by conversations alone. It's measured by who links to you, where you rank, whether AI recommends you, and what opportunities you're missing.
Mentioned treats brand monitoring as multi-dimensional intelligence. Mentions and sentiment are the foundation — but layered with backlink data, search visibility, AI presence tracking, and competitive gap analysis, you get the complete picture of how your brand is performing across every channel that matters.
Brand24 gives you the conversation layer. Mentioned gives you the conversation layer plus the SEO, AI, and competitive layers in a single dashboard.
What Mentioned Adds
Everything Brand24 gives you, plus four new data streams
Both tools monitor web mentions and analyze sentiment. Here's what Mentioned adds to the picture.
Backlink monitoring
Track every site linking to yours. Monitor new and lost backlinks, analyze domain authority, and understand the quality signals that search engines use to rank your site.
Brand24: not availableAI visibility tracking
Monitor when AI platforms mention your brand in their answers. See which questions trigger your brand, whether you're cited as a source, and how your AI visibility trends over time.
Brand24: not availableSearch rankings and visibility
See your keyword positions across organic search, track estimated traffic, and monitor your domain authority. Identify when rankings shift and understand why.
Brand24: not availableContent gap analysis
Discover where competitors rank and you don't. Each gap is scored by opportunity, so you know which content to create for the highest return on effort.
Brand24: not availableDramatically lower price
Mentioned's free tier gives you mention monitoring with sentiment. Paid plans start at $19/month — that's 76% less than Brand24's cheapest plan, with more data types included.
Brand24: from $79/month (annual)No mention caps
Brand24 limits how many mentions are tracked per month based on your plan. Mentioned doesn't impose per-mention limits — your scan results are based on quality and relevance, not a quota.
Brand24: 2k–100k monthly mentions per planSide by Side
Brand24 vs. Mentioned
| Feature | Brand24 | Mentioned |
|---|---|---|
| Web mention monitoring | ✓ 25M+ sources | ✓ With quality filtering |
| Social media monitoring | ✓ Comprehensive (varies by plan) | Partial — web-focused |
| Sentiment analysis | ✓ AI-powered | ✓ Per mention |
| AI Brand Assistant / chatbot | ✓ | ✕ |
| Influencer identification | ✓ | ✕ |
| Backlink monitoring | ✕ | ✓ New, lost, authority trends |
| AI visibility tracking | ✕ | ✓ Google AI + ChatGPT |
| Search ranking data | ✕ | ✓ Keywords, positions, traffic |
| Content gap analysis | ✕ | ✓ Competitor gaps with scoring |
| Mention volume limits | 2k–100k/month by plan | No per-mention limits |
| Podcast monitoring | ✓ (Enterprise) | ✕ |
| Free tier | 14-day trial | ✓ |
| Starting price | $79/month (annual) | Free, then $19/month |
The Honest Take
When to use which
Stick with Brand24 if...
- Deep social media platform coverage is your top priority (LinkedIn, TikTok, YouTube)
- You need influencer identification and reach analytics
- Podcast monitoring matters for your brand
- You want an AI chatbot to ask questions about your monitoring data
- Your budget comfortably covers $79+/month for listening alone
Switch to Mentioned if...
- You need backlinks, search rankings, and AI visibility alongside mention monitoring
- Content gap analysis would help you prioritize where to create content
- Price matters — Mentioned starts free and paid plans are 4x cheaper
- You're a solo founder or small team and don't need enterprise-grade social listening
- You want one tool for brand intelligence instead of separate monitoring and SEO tools
More data. Lower price.
Start with the free plan and see what Brand24 has been leaving on the table — backlinks, search rankings, AI visibility, and content gaps. No credit card required.
Free plan includes mention monitoring with sentiment. No credit card required.