Find the keywords you're
missing.
Your competitors rank for keywords you don't. Each one is a missed opportunity — potential traffic, leads, and customers going to someone else. Mentioned finds these gaps and scores them by opportunity so you know exactly where to focus.
How It Works
From gap to opportunity in four steps
Mentioned automates the content gap analysis process that SEO professionals do manually — comparing your keyword rankings against your competitors to find where they rank and you don't.
1
Add competitors
Tell Mentioned which brands you compete with. Pro plans support 2 competitors per brand, Business supports 3.
2
Scan rankings
Mentioned scans both your keyword rankings and your competitors' rankings automatically on a weekly schedule.
3
Find gaps
Keywords your competitors rank for in the top 20 — that you don't rank for at all — are flagged as content gaps.
4
Score opportunities
Each gap is scored 0–10 based on search volume, competitor position, keyword difficulty, intent, and CPC. Focus on the highest scores first.
Opportunity Scoring
Not all gaps are worth filling
A competitor ranking for a keyword with 10 monthly searches isn't the same as one ranking for a keyword with 10,000. Mentioned's opportunity score weighs multiple factors so you can prioritize content creation where it matters most.
8–10
High opportunity
High search volume, moderate difficulty, strong commercial intent. Create this content first.
5–7
Good opportunity
Solid volume with achievable difficulty. Worth adding to your content calendar.
3–4
Moderate
Lower volume or higher difficulty. Consider if it aligns with your strategy.
1–2
Low priority
Minimal volume or very high competition. Probably not worth the effort right now.
The opportunity score combines search volume (how many people search for this keyword), competitor position (how well they rank), keyword difficulty (how hard it is to rank), search intent (informational, commercial, transactional), and cost-per-click (indicating commercial value). A keyword with 5,000 monthly searches, moderate difficulty, and commercial intent scores much higher than one with 50,000 searches but extreme difficulty.
Why It Matters
Stop guessing where to create content
Most content strategies are based on intuition: "We should write about X because it feels important." Content gap analysis replaces intuition with data. Instead of guessing which topics to cover, you see exactly where competitors are capturing traffic that should be yours.
Every keyword your competitor ranks for and you don't is a stream of potential customers flowing to them instead of you. Content gap analysis shows you where to build the dam.
The magic is in the auto-resolution. When you create content and start ranking for a previously-gapped keyword, Mentioned automatically marks that gap as resolved. Over time, you can watch your unresolved gaps shrink — a concrete measure of your content strategy's effectiveness that most tools don't provide.
What You See
Content gaps that drive action
Gap discovery
For every competitor you track, Mentioned identifies keywords they rank for in the top 20 that your site doesn't rank for at all. These are your content opportunities.
Opportunity scoring
Each gap gets a 0–10 opportunity score combining search volume, difficulty, intent, competitor position, and CPC. Sort by score to focus on the highest-impact gaps first.
Auto-resolution
When you create content and start ranking for a keyword that was previously a gap, Mentioned automatically marks it as resolved. Watch your unresolved gap count shrink over time.
Per-competitor breakdown
See which gaps come from which competitor. One competitor might dominate technical keywords while another owns educational content. Target each gap strategically.
Search intent classification
Know whether a gap keyword has informational, commercial, navigational, or transactional intent. Commercial and transactional gaps are higher priority because they represent people ready to take action.
Difficulty vs. volume visualization
A scatter plot showing every gap keyword positioned by search volume and keyword difficulty. Quickly identify the sweet spot: high-volume, low-difficulty keywords your competitors found but you haven't.
Two Approaches
SEO suite content gaps vs. brand-integrated gaps
Ahrefs and SEMrush offer content gap analysis as one feature among hundreds. Mentioned integrates it with your broader brand monitoring so gaps connect to the rest of your brand intelligence.
Content gaps in SEO suites
Ahrefs Content Gap, SEMrush Keyword Gap, etc.
- Massive keyword databases with billions of data points
- Compare any domains — not just your competitors
- Deep filtering: by SERP feature, position, volume range
- Part of broader SEO workflows (site audit, rank tracking, etc.)
- Buried within complex, feature-heavy platforms
- $99–$449/month for the full SEO suite
- No mention monitoring, sentiment, or AI tracking
Mentioned — gaps in context
Content gaps as part of brand intelligence
- Automatic gap detection from competitor monitoring
- Opportunity scoring that prioritizes what to create
- Auto-resolution when you start ranking for gap keywords
- Combined with mention monitoring and sentiment trends
- Combined with AI visibility and backlink tracking
- See how new content impacts your overall brand health
- From $39/month — one tool, complete brand intelligence
The Complete Picture
Content gaps are one layer of brand intelligence
When you fill a content gap, does your brand get mentioned more? Do backlinks follow? Does AI start citing you? Mentioned shows these connections.
Web mentions + sentiment
Does creating content for gap keywords generate new mentions of your brand?
Backlink tracking
Quality content attracts links. Track whether filling gaps grows your backlink profile.
AI visibility
New content gives AI more to cite. Track whether gap-filling content improves your AI visibility.
Stop guessing. Start closing gaps.
Content gap analysis is included in the Pro plan at $39/month — alongside AI visibility, search rankings, backlinks, and mention monitoring. Start with the free plan and upgrade when you're ready.
Free plan includes web mention monitoring. Content gaps available on Pro ($39/month) and above.