Counting mentions isn't enough.
Understand the feeling.
A hundred mentions means nothing if 80% are complaints. Mentioned analyzes the sentiment of every brand mention — and tracks how perception shifts over time so you can spot problems before they become crises.
Per-Mention Classification
Every mention gets a verdict
Mentioned automatically classifies every brand mention as positive, neutral, or negative — with a confidence score from -1.0 to +1.0. No manual tagging, no rules to configure. It works from your first scan.
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Positive
Praise, recommendations, positive reviews, endorsements, and enthusiastic references to your brand.
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Neutral
Factual mentions, news coverage, directory listings, and references that don't express a clear opinion.
−
Negative
Complaints, criticism, negative reviews, and unfavorable comparisons that could impact your reputation.
Sentiment analysis is included on every plan, including Free. It's not a premium add-on or an upgrade feature. Every user gets sentiment on every mention from day one. We believe understanding perception is fundamental to brand monitoring — not something you should have to pay extra for.
Beyond Classification
Sentiment trends tell the real story
A single mention being negative isn't a crisis. But if your sentiment ratio has shifted from 60% positive to 40% positive over the last month, that's a signal worth paying attention to — and it's a signal you'd miss without trend data.
The most dangerous brand perception shifts happen gradually. By the time you notice individual complaints, the pattern has been building for weeks.
Mentioned doesn't just classify — it tracks. Your dashboard shows how sentiment distribution changes over time. You can see whether last week's product launch improved perception, whether a PR issue caused a dip, or whether sentiment is steadily improving as your marketing efforts take effect.
This is the difference between a tool that tells you "this mention is negative" and a tool that tells you "your negative mention rate has doubled this month." One is a data point. The other is an insight you can act on.
What You See
Sentiment data that drives decisions
Every layer of sentiment data is built to answer a specific question about your brand's perception.
Sentiment distribution over time
See how the ratio of positive, neutral, and negative mentions changes week to week and month to month. Spot trends early — before a gradual shift becomes a visible problem.
Average sentiment score
Your overall sentiment score on a -1.0 to +1.0 scale gives you one number that captures brand perception. Track how it moves and correlate changes with your marketing activities.
Sentiment by source type
Is your blog coverage positive while forum discussions skew negative? Break down sentiment by source type — news, blogs, forums, review sites — to understand where perception differs.
Sentiment by geography
Different markets can have different perceptions of your brand. See how sentiment varies by country and language to identify regional reputation issues or strengths.
Competitive sentiment comparison
How does your sentiment compare to competitors? Side-by-side sentiment distribution shows whether your brand is perceived better or worse than the competition.
Smart recommendations
Mentioned doesn't just show you sentiment — it tells you what to do about it. If sentiment drops, you'll get a recommendation explaining the trend and suggesting next steps.
The Complete Picture
Sentiment is one layer of brand intelligence
Mentioned combines sentiment tracking with four other data streams to give you the complete picture of your brand's health.
Backlink tracking
Who links to your site, and is your link profile growing or shrinking?
AI visibility
Is AI recommending your brand? Track mentions in ChatGPT and Google AI Overviews.
Search rankings + content gaps
Where do you rank? Where do competitors outrank you? Track positions and find opportunities.
Understand how people feel about your brand.
Sentiment analysis is included on every plan — including Free. Start monitoring today and see whether perception is working for you or against you.
Sentiment analysis included on all plans, including Free. No credit card required.